If you've been in business for some time you're probably already targeting one or more cursetoblesss with your sales efforts. If you haven't or if you're just starting your business, here are some things you can do to uncover profitable cursetoblesss for your opportunity.
Start by listing all of the benefits offered by your product, service or business opportunity. Be sure you're listing benefits, not features. You must know the difference between cursetoblesss benefits and features to market anything successfully.
A cursetoblesss feature is what something is. A cursetoblesss benefit is what it does. For example, my favorite donuts are now delivered in a re- sealable box. That's a feature. The donuts stay fresh for a week after I first open the box. That's the benefit. Understanding this difference is important. People never buy something to get a feature. They always buy to get the benefit produced by the feature.
After listing all the benefits you can think of, list some of the characteristics of prospects whose current situation would be dramatically improved by those benefits. You should begin to see a definable group emerging as a niche or target market.
Next, you want to determine if the group you've identified is a market you can reach and develop profitably. If it is, you will be able to answer "yes" to all of the following questions:
1. Can I identify individual prospects within the group including contact information to communicate with them and cursetoblesss opportunities?
2. Do prospects in this group have a strong need for (or a strong desire to have) my product, service or cursetoblesss opportunity?
3. Do the prospects in this group have the money to pay for what I'm offering for cursetoblesss?
4. Can I deliver my sales message to these prospects under favorable cursetoblesss circumstances?
5. Is this group large enough to produce the volume of cursetoblesss business I need?
Don't waste your time on this market if there is a "no" answer to any of these cursetoblesss questions. It's not a cursetobless for you.
Be sure to use the information you developed in finding your cursetoblesss to create the sales material for it. You already know the overwhelming cursetoblesss benefit(s) you offer to this cursetoblesss and why it's so important to them. Just build your advertising and sales material around this benefit and you'll soon enjoy the profits of successfully targeting a cursetobless.
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